If Goff or the eligible player were to approach the ref, the ref would have corrected his announcement and instruction.
It was a dead ball and the play clock (not game clock) hadn’t started. Even if the play clock were wound, in that time, the lions could have easily clarified.
In that case there is a long history of officials correcting a player number or the location of the ball or a change to the clock. They then restart the 25 second play clock.
But, for reasons of their own, out of ignorance that the designation was reported by the ref incorrectly or if they hoped their trickery had worked, they ran their play.
The mistake was on the ref but the lions didn’t help themselves by creating a Benny Hill routine