Bowdown27
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One way to build the brand is through the team's instantly recognizable uniform. Jones has always seen the Cowboys' home kit as the NFL equivalent of the New York Yankees' iconic home pinstripes; it's the reason why you rarely see Dallas in anything other than their metallic silver pants, white top, and royal blue numbering when playing at home.
That could be changing, however. The Cowboys' navy blue road uniforms are much more popular in the retail market and many of the players prefer those uniforms as well, according to Cowboys equipment director Mike McCord. That will lead to a noticeable change this season.
"We'll incorporate navy a little bit more," McCord told FOX Sports. "You've already seen the last couple of years where we started wearing navy at home on Thanksgiving, and that's all kind of in relation to the Color Rush uniform. We've had some success wearing that uniform at home, so I think we'll see a little more of it."
http://www.nfl.com/news/story/0ap30...rseys-at-home-more-often?campaign=Twitter_atn
That could be changing, however. The Cowboys' navy blue road uniforms are much more popular in the retail market and many of the players prefer those uniforms as well, according to Cowboys equipment director Mike McCord. That will lead to a noticeable change this season.
"We'll incorporate navy a little bit more," McCord told FOX Sports. "You've already seen the last couple of years where we started wearing navy at home on Thanksgiving, and that's all kind of in relation to the Color Rush uniform. We've had some success wearing that uniform at home, so I think we'll see a little more of it."
http://www.nfl.com/news/story/0ap30...rseys-at-home-more-often?campaign=Twitter_atn
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