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Another April 2023 article followed up a January 2023 Variety report posted earlier by @DandyDon52:
https://www.businessinsider.com/guides/streaming/peacock-tv-streaming-service-app
Basically, all Peacock subscribers were grandfathered into the present, thus avoiding the current price plans. Obviously, NBCUniversal has considered the ramifications of new subscribers discovering they are paying for essentially the same product (with or without NFL games) as older subscribers. I have my doubts new subscriber sign up projections will match NBCUniversal's expectations over the long-term.
Those doubts are down the road though. Right now, anyone not fed up with getting only a certain selection of NFL games on Peacock must pay to see them. The mystery ends for why some say Peacock is a free streaming service when it no longer is for anyone who was not signed up before February 2023.
https://www.businessinsider.com/guides/streaming/peacock-tv-streaming-service-app
Basically, all Peacock subscribers were grandfathered into the present, thus avoiding the current price plans. Obviously, NBCUniversal has considered the ramifications of new subscribers discovering they are paying for essentially the same product (with or without NFL games) as older subscribers. I have my doubts new subscriber sign up projections will match NBCUniversal's expectations over the long-term.
Those doubts are down the road though. Right now, anyone not fed up with getting only a certain selection of NFL games on Peacock must pay to see them. The mystery ends for why some say Peacock is a free streaming service when it no longer is for anyone who was not signed up before February 2023.