Because breast cancer isnt a controversial topic. Whats so hard to understand, LOL
So, you're seriously not grasping the point here?
When the esophogeal, melanoma, or Hodgkins cancer societies call in and say "hey, these are our colors, we want every team to wear them," the NFL should be on board right? No? Provide an argument why they shouldn't.
When the Make-a-Wish Foundation calls in and says "hey, lets make every Week 7 the 'Make-a-Wish Week'" the NFL should be on board right? No? Provide an argument why they shouldn't.
The point is why would the NFL allow for a precedent when they then have no basis for denying other similar 'non-controversial' tributes?