I saw an interview with BB awhile back. And he said, when he was coach for the Browns, he had a Superstar player, and a bunch of money wrapped up into that player. The player slacked and slacked off enough to effect the team and collected SuperStar payday.
He said he would never allow a player to hold an entire team and coaching staff "hostage" again....damaging young careers and other players playing hard , hustling and trying to improve and win.
And I think he developed a culture in NE around that vow. And it paid off....well, I think thats a big part of it.
Also, BB has a long long history as a great coach. Hands down the best right now, and will go down as one of the best ever. Thats what coaching and management can do. Take a hard working guy like amendola, who we cut, and start him, use him, and get him a SB Ring.
This "SuperStar" thing is over rated. Which is why I agree with what the FO is doing....Please, give me 2 first rounders and take the superstar salary .................... please!