https://nextgenstats.nfl.com/stats/receiving#average-separation
Herein lies the issue.
The video above is cute and all but you have TE3 in the game running a deep post. Good lord. A faster, better player in that spot and that is a TD. Not a guy that has 1 career catch.
Michael Gallup averages the least separation in the NFL. Hurns is 3rd worst.
Gallup has been targeted 15 times but he's made only 6 catches.
Cole Beasley is the only guy getting avg separation or any respect with cushion.
He is at the league average for separation and he has been targeted 24 times catching 17 balls. Beasley's issue is the outside guys scare no one. In 2016 Beasley absolutely ate because teams feared Dez and Witten.
The only Cowboy getting solid separation is Swain and thus he is getting plays, targets and making catches.
Compare and contrast these guys with a rookie 4th rounder: Keke Coutee. He not only showed better hands than what we have he also consistently got open. He missed all camp and has only played 2 games... but he averages 4.3 yards of separation and has made 17 catches already on 22 attempts. He's played 2 games and HOU has 2 wins... those games.
Dak is very mediocre but boy he sure could use some actual help.