When ratings are lower, it affects Jerry. When the Cowboys are still polled as the favorite team in the NFL, it affects Jerry. When you have denizens of message boards on the Cowboys it affects Jerry. When the Cowboys trend on Twitter, it affects Jerry. When they are the subject of favorite team on Facebook...it affects Jerry. When they are the more typed team on search engines, it affects Jerry.
All of these are what companies call KPI (key performance indicators). When those are doing well like they are doing for the Cowboys, there's no reason for the company to change what they are doing. Back in 2002, the Cowboys fell all the way to 4th in the Harris Interactive Poll of Who is Your Favorite NFL team? Jerry subsequently hired Bill Parcells to be the Head Coach of the team. A key performance indicator dropped significantly in Jerry's eyes and a big change was made.
So getting merchandise and buying tickets doesn't help the cause in trying to get Jerry to change. But neither does continuing to post here if you 'refuse to be a fan because you want change' or whatever the anti-Jerry motive is.
I just hope that the anti-Jerry people just quit the team all together and move on Otherwise they just come off as attention seeking bullcrap artists.