Yakuza Rich
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The Harris Poll is not an indicator of future success. It's an indicator of past success. The Cowboys are always near the top because of the history of the brand and Jerry the marketer.
Tampa Bay is historically middle of the pack in popularity and they win the SB in the 2002 season and they go from #18 in 2002 to #4 in 2003. They go 7 and 9 the following year and they drop back to #17.
The Saints win the SB in the 2009 season and guess where they go from #24? The jump to #5 the following year in 2010.
Tennessee goes 13 and 3 in 2008 when they were ranked #25 and they jump to #9 the following year.
San Francisco starts losing int he mid-2000's and they drop from #2 all the way out of the top 10 in 2008.
The whole darn thing is a popularity contest. Look at the Saints from 1998 to 2010 (24, 19, 25, 29, 30, 29, 31, 21, 17, 24, 5). Look at New England from 1998 to 2010 (16, 11, 8, 19, 3, 3, 5, 6, 2, 5, 6) . Go to a SB or win a SB, and you'll jump from #19 to #3.
In essence, win and you'll rate well in Harris. Continue to lose, and you'll drop, unless you're the Cowboys. It's a testament to Jerry's marketing prowess that he's kept the team relevant for almost 20 years with little more than a 500 record. That's why he's not worried about fan apathy because it's his job to put on a "show" and young Cowboys fans today like the "show" because they sure as hell haven't won anything in their lifetime that they can remember. It's the WWE mindset. Couple that with rabid fan loyalty from folks like me who watched them in the 70's and Jerry has the market cornered. I'm not buying his marketing bull**** because I know better and I've seen better. But the young folks will and that's who he's "selling" his team to with a wink and a smile.
It's an indicator of future financial success which was the context of my post.
I would imagine that it's something that the Cowboys and other organizations are aware of. And the SEO and trending data is as well. And you bet your bottom dollar that the Cowboys closely follow their SEO and trending data. You can't be a good marketer without it.
Dallas fell all the way to 4th and it was a downward trend that indicated that his sales are likely to go down. Jones also hired Parcells at that time. I don't think it was a coincidence.
YR