The ratings were still way down.....it got a 45.3 which is the lowest since 2010 and second straight decline from a high of 47.5 in 2015
Overall viewers were OK and 18-49 was solid but the ratings were definitely down
https://en.wikipedia.org/wiki/List_of_Super_Bowl_TV_ratings
True, but it doesnt matter, it is still the highest rated show of the year .
a 2 point drop in demo, or a few mil drop isnt going to affect anything.
if the demo went down to 35 or 25 then it would get their attention, or down to 80 mil.
Or if over several years it kept going down, then maybe something changes.
But as it is the owners and networks, and even goodell, are just sitting around counting how much $ they made this year.
Take Blank for example, sure he lost the SB, but how much did he make this year? 800 mil or so? what a bummer lol.
people go on about jerry and years of futility, but meanwhile he has amassed 4 billion or so.
The money makes it easier to not be a winner.
The TV contracts pay for the expense of having a team, and that makes all stadium revenue profit, along with official cowboy gear,
any merchandise with logo, the att ,pepsi and other deals like that , papa johns, The stadium does events as well as games.
So even losing teams make 100's of millions per year, it is a "no way to lose" business.
They only lose on the field.
This why the NFL is so concerned about their image, and will cater to any big network sponsors, like beer and cars etc.
They want to keep them happy, because they pay the networks, who then pay the NFL, and basically it is them that pay for the
teams and players, so that all other income is profit for owners.