And what constitutes "entertainment"? Losing games? If it's just fans watching and buying merchandise, what gets more fans and sells more merchandise?
Winning or losing? Winning, of course. How many t-shirts and caps were sold after each Cowboys SB win? And that's in addition to what folks buy during the season. More money for Jerry.
The whole view of "Jerry just cares about making money" coupled with "He doesn't want to win" makes no sense.
There are fans like me, very long term Cowboys fans, that are just too dadgum old to change to another team. For me at least, becoming a Cowboys fan wasn't a conscious decision like "Hey I like this team, think I'll become a fan". I watched Cowboys and other NFL games, the Cowboys "won me over", for whatever reason. When the Texans got into the league, I watched some of their games. Just couldn't get into them, even when they beat Dallas in their first ever regular season game.
But we'll be gone before too many years pass. Some of the older fans left when JJ bought the team and fired Landry. They were replaced with the 1990's Cowboys fans. Those too will die, or get sick of the losing, and JJ will need new fans. Can he get those by not winning SBs? Imho, no.
There is zero reason for JJ to not try to make the Cowboys the top team. NONE. He tries, but the problem is he won't let anybody else get much of the credit, ergo he's still the gm and has decision making on "socks to jocks". That's the problem, it's not a lack of desire to win
I know, we've had this conversation for a long time and in great detail. Nobody's changing their mind, probably. But that's one of the things about being a Cowboys fan, always something to "cuss and discuss" with each other about...