The real reason why Jerry Jones hired Brian Schottenheimer instead of a big-name coach

[Desperado]

Good article, but he needs an editor.

 

[ElGatoGrande]

Good article. It confirms what we’ve discussed as this is a business and not a football team. I feel the only hope we have is the “Fortune 500 company too big to fail” actually starts failing and losing money. In the past I’ve said this in spite but now I truly feel the Cowboys hovering around 0-4 wins a season, Ala the Bears and Giants, would be the best thing for the fans. The Cowboys need to lose money for philosophical changes to happen. I’m rooting for 0-3 wins the next 4 years, definitely next year and the year after. If the stadium isn’t selling out and merch sales go down then maybe they will re-think the philosophy. I’m just hoping they take a hit financially in some capacity. Even if they make money but make considerably less money than normal years than that would be a blessing. Our players care more about winning the Salary Bowl than the Super Bowl and our owner cares more about winning the Forbes Bowl than the Super Bowl. I’m hoping with some very bad seasons the endorsements dry up for the players and as stated prior the Cowboys start making less money each year and hopefully lose money. That’s our only hope as fans.

Make no mistake, Jerry is losing fans and the NFL is down in viewership. If the Cowboys suck like they did in the 80’s and 99-2003 there’s a good chance even the Cowboys haters won’t tune in. It’s improbable Jerry and his DNA could lose money but it’s not impossible.

Well, let's not be foolish enough to believe something written by a conjecturing sports reporter as "confirmation" of anything,,,, from freaking yahoo no less. Some of these thoughts might be close to the truth but this reads a lot like some CZ poster's guessing.

 

[DaleMc]

This hire was all about what everything Jerry does, someone he can control and won't try and do this his own way, someone to kiss Jerry's butt and ring, Jerry doesn't care about winning another super bowl, he cares about his ego and wallet.

 

[Creeper]

"Big player contracts are seen as rewards for prior performance to the company. Players earn big deals as thank yous for outperforming their previous contracts, kind of like 9-to-5 workers getting promotions."

This is utter nonsense and if they believe this garbage then we can understand why winning in the playoffs is a distant memory in Dallas. Does anyone really believe Dak outperformed his previous contract? Let's start with the fact that he never earned his $40 million deal. Jerry gave him a 50% increase this year, for what? Did we advance any further in the playoffs? Did Dak do anything spectacular to make this team better? A 50% increase in salary is unheard of in the private sector. What did Dak do to deserve that much money?

And if the Joneses believe Dak earned that kind of an increase then they are even more looney than we thought.

Something has changed in Dallas. Jerry wasn't afraid to hire Jimmy Johnson when he bought the team. Now it is almost crazy how he is determined to recycle old Cowboys coaches, and players if you consider Zeke. .

 

[Ranching]

I just asked who is a big name coach?

Many of us here are on edge....over reacting is the norm....the fact of the matter is, no one knows how this will work out. We can only assume. Big names don't always work out...Parcells, MM were pretty good names, how many SBs did they win? Many will blame JJ, if so, it doesn't matter who the HC is. At this point, we're all ignorant and venting. I'm an optimistic...I'll hope for the best and while BS wasn't even on my list, ill give him a chance. What else can we do? Other than attack fans that don't agree with you....that's kinda fun...sometimes lol

 

[Bobhaze]

This is a GREAT read. It gives a ton of insight into the thinking and what's going on behind closed doors. Big player contracts are explained. It gets into the coaching search (who felt out of place) and Deion Sanders.

The real reason why Jerry Jones hired Brian Schottenheimer instead of a big-name coach
k.d. drummond
Sat, Jan 25, 2025

I started the conversation three or four years ago, returning each year since, in explaining why the Cowboys don't sign external free agents. They conduct football operations like a Fortune 500 business that is too big to fail financially, but still doing things woefully incorrectly. This philosophy appears to have leaked into the process that led to Brian Schottenheimer being hired as the latest head coach.

All in all though, things seem fairly obvious from the outside looking in. The Jones don't trust their ability to look outside the organization for help. When it comes to players, there's nothing that will convince them the risk is worth the reward. When it comes to head coaches, they will trust former champions, but even they could have conditions attached. It's all a stressful existence for fans who have tied their sports happiness (and sometimes overall joy) to a franchise that has shrunked into it's turtle shell.

Much more: https://sports.yahoo.com/real-reason-why-jerry-jones-210000201.html

Good article. In fact the entire piece could be summarized by one word: dysfunction.

 

[RonWashington]

It is a fascinating read thanks to the OP for posting . It’s depressing to note this organization limits its sights on FA to its own players while the top talent outside of Dallas roster gets taken and Jerry picks through the later FA still on the market ( cheaper cost ) .

And in a coaching search with so many outstanding young Coordinators outside the organization the names thrown around all have Dallas connections with Jerry looking .

The article stated Jerry wanted to have Witten on a Mike Mac return and MM balked . Then why wouldn’t Witten be in a Schott staff probably as TE coach with Lunda Wells being mentioned as an OL coach possibility .

 

[America's Cowboy]

Maybe the world's richest businessman, Elon Musk, would consider buying the Dallas Cowboys? He is always demanding excellence.

 

[Bobhaze]

"Big player contracts are seen as rewards for prior performance to the company. Players earn big deals as thank yous for outperforming their previous contracts, kind of like 9-to-5 workers getting promotions."

This is utter nonsense and if they believe this garbage then we can understand why winning in the playoffs is a distant memory in Dallas. Does anyone really believe Dak outperformed his previous contract? Let's start with the fact that he never earned his $40 million deal. Jerry gave him a 50% increase this year, for what? Did we advance any further in the playoffs? Did Dak do anything spectacular to make this team better? A 50% increase in salary is unheard of in the private sector. What did Dak do to deserve that much money?

And if the Joneses believe Dak earned that kind of an increase then they are even more looney than we thought.

Something has changed in Dallas. Jerry wasn't afraid to hire Jimmy Johnson when he bought the team. Now it is almost crazy how he is determined to recycle old Cowboys coaches, and players if you consider Zeke. .

When you know deep down you don‘t know what you’re doing on the football side of things, you stick with the familiar.

Once JJ built his “stayjum”, set up the economics for his team (and the league) to make billions with almost zero risk, and once Jerry made the pro football HOF, he now sits atop his cash juggernaut satisfied rather than driven. His former style of risk taking oil man has been replaced by rich fat cat who believes he’s ”winning every day”.

 

[slick325]

Good read.

Just reinforces that all regular season and playoff wins the team has mustered has been in spite of how tje organization is run. Dallas will not win another SB title under this Fortune 500 organizational game plan.

 

[shabazz]

. They conduct football operations like a Fortune 500 business that is too big to fail financially, but still doing things woefully incorrectly.

I appreciate the message that is being sent by this and that's the most important thing, however a fortune 500 company has investors and when those companies commit malfeasance it usually effects their bottom line so the government intervenes to protect the company and their investors.....when the Cowboys owner commits malfeasance or malpractice , it doesn't effect his bottom line and their are no shareholders involved.

I've said many times that this is the rare business where the products sucess in the field has nothing to do with its net worth....and Jerry damn well knows it

 

[Coogiguy03]

This is a GREAT read. It gives a ton of insight into the thinking and what's going on behind closed doors. Big player contracts are explained. It gets into the coaching search (who felt out of place) and Deion Sanders.

The real reason why Jerry Jones hired Brian Schottenheimer instead of a big-name coach
k.d. drummond
Sat, Jan 25, 2025

I started the conversation three or four years ago, returning each year since, in explaining why the Cowboys don't sign external free agents. They conduct football operations like a Fortune 500 business that is too big to fail financially, but still doing things woefully incorrectly. This philosophy appears to have leaked into the process that led to Brian Schottenheimer being hired as the latest head coach.

All in all though, things seem fairly obvious from the outside looking in. The Jones don't trust their ability to look outside the organization for help. When it comes to players, there's nothing that will convince them the risk is worth the reward. When it comes to head coaches, they will trust former champions, but even they could have conditions attached. It's all a stressful existence for fans who have tied their sports happiness (and sometimes overall joy) to a franchise that has shrunked into it's turtle shell.

Much more: https://sports.yahoo.com/real-reason-why-jerry-jones-210000201.html

they're insecure I guess lol

 

[doomsday9084]

IMO, one of the core issues at this point is simply that Stephen and Jerry are lazy. The reason why they don't feel they can reach outside the organization is because it requires a lot of work. Make phone calls. Think. Watch film. Do research. Meet with people. A good hire takes a LOT of time and effort. That's simply not something Jerry and Stephen are willing to put forth.

Their best coaching hires have been Jimmy (college roomate) and Parcells (household name). They were lazy hires too but we as Cowboy fans got lucky. They will NEVER do a professional search.

 

[Mr_437]

At this point it's on the fans to stop blindly spending money to go to the games and buying merchandise. That #1 sports team from Forbes needs to fall. The fans afford this behavior. Lastly, this is Stephen Jones operating as to not blow the family fortune by being ultra conservative.

 

[visionary]

Wow, you're seriously going to justify this hire? There was a plethora of better candidates. Don't play dumb.

Ignore him
Hes a Jones shill

 

[Teague31]

Cheap ✅
Lazy ✅
Incompetent ✅

 

[CowboysFaninHouston]

I'm convinced that Jerry has hired Brian Schottenheimer to make Dak more comfortable with his presence. Since he's been involved with the current offensive schemes, it would serve Dak's interest well to keep the same system intact. In Jerry's mind it's likely that he sees Dak as the main financial expenditure of the team. As such, the mistake of hiring Schottenheimer is facilitated to make Dak's failed expenditure justifiable. One big mistake was made to justify another -- it's typically flawed thinking that a huge ego demands to save face. That's Jerry for you; think about it. It's all about him.

That was one of the bullet points they used to convince themselves

 

[rambo2]

Ignore him
Hes a Jones shill

For asking who is a big name coach?

 

[conner01]

Good article. It confirms what we’ve discussed as this is a business and not a football team. I feel the only hope we have is the “Fortune 500 company too big to fail” actually starts failing and losing money. In the past I’ve said this in spite but now I truly feel the Cowboys hovering around 0-4 wins a season, Ala the Bears and Giants, would be the best thing for the fans. The Cowboys need to lose money for philosophical changes to happen. I’m rooting for 0-3 wins the next 4 years, definitely next year and the year after. If the stadium isn’t selling out and merch sales go down then maybe they will re-think the philosophy. I’m just hoping they take a hit financially in some capacity. Even if they make money but make considerably less money than normal years than that would be a blessing. Our players care more about winning the Salary Bowl than the Super Bowl and our owner cares more about winning the Forbes Bowl than the Super Bowl. I’m hoping with some very bad seasons the endorsements dry up for the players and as stated prior the Cowboys start making less money each year and hopefully lose money. That’s our only hope as fans.

Make no mistake, Jerry is losing fans and the NFL is down in viewership. If the Cowboys suck like they did in the 80’s and 99-2003 there’s a good chance even the Cowboys haters won’t tune in. It’s improbable Jerry and his DNA could lose money but it’s not impossible.

The nfl is not down in viewership and revenue is att an alltime high

 

[conner01]

Jerry hired Shott because he’s cheap, won’t attract media attention away from him and he won’t make waves.
Shott may turn out to be a goid HC, he’s been a fairly good OC. But he wasn’t hired because of what he’s done as an OC, but because he’s a cheap option mostly
If he fails Jerry won’t take any blame but if he succeeds he will sure take all the credit