We are not doing our best my friend. And we do not need to accept "Jerry's reality".
Why do fans go to games? Why do they pay their hard-earned money to get merchandise of a mediocre team and put money in the pockets of an egomaniac owner who does not have any emotional tie to the team (remember, he tried to buy the Charges first, so it's not fandom for him) and wants it only as a platform to satisfy his egotistical self-admiration personality.
My friend lives in the DC area and he always explains to me how the skins fans hated the owner (Dan Snyder). Most stopped going to games, or buying merchandise. Most radio shows only focused on Dan Snyder as the core of their mediocrity. Since the sale of the team, he says the fans are feeling like a new fresh air all over the place. Dallas media would NEVER do that. If they do, it would be for a week maybe two. Fans and media need to put constant pressure on Jerry and family to let them know that their show is not entertaining anymore, their sale pitches are old and don't work anymore. Even the NFL would feel it because when Cowboys fans boycott that hits their bottom lines and THEY start putting pressure on Jerry.
We were lucky he was so busy with the finances the first 4-5 years, so that let Jimmy do his things and build that 90s team and won 3 SBs. Once his goose started laying golden egss, he turned on the show and let Jimmy walk just to start his show.
When he needed money for the new stadium, he caved in and brought BP, he seemed to start to build something. But noooo.. Jerry need to get back to the show since stadium finances were in the book.
Ultimately, it's up to the fans to make a move. Stop attendance, don't buy what they sell whatsoever, let the media and the whole world know. Then Jerry will sit in that $1.2B building alone with guest team's fans laughing at him. He might realize that he actually was the clown on this show.