Take a look at this from this past weekend:
Wild Card Weekend Overnights Roundup:
TEN-KC: 14.7 HH -11% YOY vs. 16.6 (OAK-HOU)
ATL-LAR: 14.9 HH -10% YOY vs. 16.5 (DET-SEA)
BUF-JAX: 17.2 HH -10% YOY vs. 19.2 (MIA-PIT)
CAR-NO: 20.4 HH -21% YOY vs. 25.9 (NYG-GB)
That is almost a 15% drop from 2017, which was a drop from 2016. The bleeding continues and they don't have the answer.
Last year there were 2 playoff games that actually had an increase over 2016, DAL-GB and NE-PIT, and that was it. Not even the SB had an increase. And that game had 1 of the 4 ratings locks, NE. The other 3 are DAL, GB and PIT.
Now, there are various explanations, beginning with the Presidential debates last year but that proved to be false as it did not recover.
Then we get the anthem kneeling but that is avoidable and even the league started doing that by keeping players in the locker room.
So, why are so many turning it off? Wanna hear my reason? Oh, sure you do, don't be that way.
First of all, do you think attention spans have been on the rise or decline? Experts tell us not only on the decline but it is a sharp one. How long does it take to watch a game? 3.5 hours most of the time if we're lucky when games back in the 70's were completed at about 2:45. Now, how much action is there? The exact same amount of action allotted, 4 15 minute quarters but how many stops in today's games?
It takes too long and too much energy to stay involved, it is a passive medium and they're asking viewers to be active. I have a reason for my challenge staying involved but I think it is a chore for "normal" viewers as well. They created the Red Zone Channel for ADD's like me.
The NFL must look within for the reasons why they're losing interest and the Golden Geese, those networks, are nervous and they sure would like the Cowboys and Packers in the playoffs.