The Ring of Honor for the Cowboys has always had a selection committee of one. Before Jerry Jones, Tex Schramm was the only person choosing who was inducted. One of the things Tex said to Jerry very early on, in the couple of years that Tex stayed on after Jones bought the team, was that the Ring of Honor was primarily meant for players.
Prior to Jerry Jones taking over the selection process, all of the members of the Ring of Honor were players. But even then, Tex seemed malicious to some by excluding some players from the Ring of Honor. Harvey Martin comes to mind as the primary example of Tex Schramm snubbing a player.
Jerry went against the “players only” ethic that Tex Schramm declared as the intent of the existence of the Ring of Honor. He did so to induct the three main architects of the Cowboys’ legacy which led to them being declared “America’s Team” by Sports Illustrated in the late 1970’s: Tom Landry, Gil Brandt, and Tex Schramm.
It is arguable to this day that Gil Brandt had a greater personnel impact on the NFL than any other scout, or personnel executive in NFL history. Brandt was the very first person to implement the use of computers, and data analytics to finding players in the draft, and evaluating trades and free agent acquisitions. He is the reason the NFL implemented the scouting combine in 1983 - so that the rest of the NFL could catch up to the Cowboys.
Prior to Jones, who is a Hall of Famer in his own right as a GM, Schramm was far and away the most important and influential GM in NFL history. He was an executive at CBS before joining the Cowboys, and was instrumental in negotiating the TV broadcast rights and schedule for the entire NFL. Jones has taken what Schramm accomplished to another level - spearheading the expansion of the NFL to other broadcast venues outside the big 3 networks, and campaigning hard for all NFL teams to get new stadiums. Jones also expanded the sponsorship agreements for the entire NFL, not just the Cowboys. But it was Schramm who was the trail blazer.
And what more can be said about Tom Landry. He brought an engineering mind to coaching, creating system based coaching that led to a still record 20 consecutive winning seasons. He invented the 4-3 defense AND the Flex defense, which was the precursor to the 3-4 defense. The read-and-react nature of the flex defense was revolutionary. On the offensive side, he was the first to incorporate the motion offense, and also the first to extensively use the spread (shotgun) offense in the NFL.
Other than the induction of those three men, Jones has stayed true to the ethic of keeping the Ring of Honor for players only. And other than those 3 Cowboys non-players, there haven’t been any other front office staff or coaches who have had as dramatic an impact on not just Cowboys history, but on NFL history itself.
There are many who believe Jimmy Johnson should be honored. But I don’t think anyone can honestly argue that Jimmy had as great an impact on the Cowboys or the NFL itself as any of the 3 non-players currently in the Ring of Honor. Certainly, Jimmy was the architect of the Cowboys dynasty of the 90’s. But the invention of the draft chart is rightfully credited to a chemical engineer who worked for Jerry in his oil business, even if Jimmy wrongfully takes credit for its development. Jimmy was the first to use it, but he didn’t actually create it.
If Jimmy ever does get inducted, he will forever be in the shadow of Landry, Schramm, and Brandt. They tower over him intheir legacy with the Cowboys or with the NFL. Jimmy was a great coach. But he didn’t have the impact the others did.
As for complaints that Jerry has somehow turned it into the Jerry Ring of Honor, let’s be honest. Before Jerry, it was the Schramm Ring of Honor. And he could be and was just as capricious in excluding some men who many thought deserved the honor, but never received it while Tex still ran the team. If Tex can leave out Harvey Martin, and Ed Jones out of personal spite, then why is anyone surprised that Jerry would do likewise? So it isn’t anything new that it is up to one, and only one, man who decides who gets in. It has ALWAYS been that way.