This is a pattern I have posted about for years.
Yesterday 32 Million fans watched the Cowboys & Bills. With 1:45 left in the second quarter and Buffalo up by 6, a pass from Prescott bounces to a Bill for an interception at the Dallas 42. Buffalo looks to get at least a FG and go into halftime leading by 9 or 13.
Millions of fans turn off the game, maybe ten million. The NFL loses tens of millions of dollars in TV Ad revenue, if not a hundred million.
But wait, that didn't happen. The refs threw a flag for Illegal Hands to the Face for a DL who barely (if at all) touched Prescott's neck while being pushed down. Prescott's head doesn't move from the contact. Romo's comment was that he didn't see the penalty but "two of those" happened against Dallas last week with the tripping penalties.
The Bills do not score again and a terrible call (in the Cowboys favor) just happens to put a lot of money in the NFL's pocket. If you watch for this pattern, you will see it often where a terrible call in the first half goes in favor of the team that is down and in danger of getting blown out (which keeps the game competitive.....which keeps the fans watching....which keeps the ad revenues rolling in)