Bob Sacamano;1460406 said:
I'm just saying that Gatorade has been doing well for awhile now, heck, they used Michael Jordan alone to boost marketability, and now they are under Pepsico, and you know the vast marketing rescources they have, and plus there's Gatorade now being an entity, losing the NFL would put a dent in sales, for sure, but it wouldn't destroy anyone's livelihood over there
Let me paint a scenario for you BS, then I want you to do the very simple math.
Jerry Jones is building a new stadium for the Cowboys. Economic and marketing advisors are suggesting it will be one of the largest (if not the largest) advertising fee ever paid for a naming right.
A company who could afford to do that is obviously hugely successful already. They aren't looking to "get their name out there." Their name is already out there.
By your logic in this thread they don't need to. Then why do it? That is critical. Why did Gatorade make that deal? Why would the company that pays that fee make that deal?
The answer to that should be very obvious to you. If it isn't, raise your hand.
Now, let's continue the discussion. If you work for the company that pays that fee for that right then the success of your company affects your bottom line. If this isn't readily obvious to you then you are either too young to collect a paycheck or lost.
The better your company does, the better your chances of financial gain if you do your job well. That is called "livelihood." You questioned this concept. I don't see how. That is why I said "whoosh."
If you pay a large sum for a naming or marketing right then a breach of that right is a violation to you. In other words, your millions spent is not being protected.
Now, do the math.