In Texas, football is king, and the Jones clan knows exactly how to take advantage of it. They'll simply assemble a Hollywood cast of performers to play the roles of legitimate NFL contenders without that actually being the case. Even their coaches serve mainly as role players under the direction of Jerry and Stephen as their leaders and leading actors. Their coaches know all too well how to "talk the talk, without walking the walk." It's a game that pay$.
By the time this team eventually comes to grips with playing real contenders, the sad truth catches up with them. They'll continue to end up one-and-done if they're fortunate enough to reach the playoffs. They, then. get exposed and proceed to laugh all the way to the bank. Jerry, Stephen & cast are mainly just actors playing the part of "real football guys." In the end, they're left to wonder why their players know better than to buy into them.