LMAO, Prescott, reportedly, made 7M in endorsements this past season, over half of what Emmitt got in that entire hold out contract and all Prescott had to do was act like a stupid jock, Emmitt had to avoid getting hammered.
I just don't get the jock endorsement thing at all. It must work on some people or the insurance companies wouldn't keep paying Manning and Rodgers for those stupid commercials. I don't expect them to be decent actors but at least they could get better writers. That entire State Farm scene is so stupid, I can't believe people actually respond to that.
If they tag Prescott and he's a no show for 26-33M to play football for one season, those endorsements will be gone in a hummingbird's heartbeat. No way they can tie themselves to someone like that because the consumer that actually eats that crap from that can isn't going to relate to a person turning his nose up at what amounts to 13-15 lifetime earnings of the average consumer of Chunky soup. Those endorsements are the Cowboys leverage to make sure he does show because do not think Cowboys fans would not boycott his sponsors and let them know it. And there are enough that don't want him as the DC QB to begin with to have an impact.