It's a business.
The problem is your basic prisoner's dilemma. They all want to win. They all want money. Whatever discount they might take to get a championship doesn't materially affect the likelihood of a championship, but it does affect them personally. So the play is to defect.
The only way taking a discount makes any sense would be for the top dollar guys to *jointly* bargain a discount for the team, so that the guys taking the discount actually get something for it when they do.
The Triplets. Dak, Zeke, and Cooper. They could do it together. See if Lawrence will take a haircut with them. It might even make sense for the players financially long term. Getting a ring opens up post football dollars.
That would have to come from the players, as the agents all want maximum contract dollar now, not maximum championships or post career marketability.
But I've never heard that happening ever. Or even a hint of anyone discussing the possibility of it happening ever. Not gonna happen.