I'm not defending Jerry - I dislike him intensely as the Owner/GM of the Cowboys. I just don't believe that's a reason to claim whatever we want about him. Say what you want, but Jerry does spend money.
As for Schottenheimer, of course he isn't going to be one of the highest paid coaches. No first time head coach ever is. But that doesn't mean money was the overriding reason for the choice.
And Eberflus? A known coach who earned a head coaching job because he was respected as a coordinator and leader. Do we really think he is going to be paid at the bottom of the barrel for DC's?
he spends as little as possible to meet the minimum requirements.
we were 27th in cap spending, which puts us closer to the cap floor than cap ceiling
we were 28th in dead cap, essentially because we keep most players to the end of their contract so that we don't have to pay twice for the same position
prior to CD and Dak we were 28th in cash spending. essentially not signing FAs and handing big contracts. after Dak and CD we were 16th.
head coach was 15th highest paid in the league...for the most valued and most profitable franchise in NFL
we signed zeke to a contract. we didn't even bother to print new Jersey's for his #15. all they sold was the same #21 jersey's they had from before.
there is no data on coaching staff budgets, but given trends above wouldn't surprise me if we were one of the lowest.
money was one of the reasons, as top coaches demand much higher and jerry wouldn't be willing to pay that. on top of that top coaches would demand more control and that's the other reason Jerry wouldn't do it.