News: BTB: Charlotte Jones-Anderson: "We Want People To Feel Like They Own A Part Of The Cowboys"

[Direwolf63]

Not building a team as a brand, from a business perspective, is ********. Every historically great team is a brand. Pitt, GB, SF, NE are all brands. Heck, even the NY teams are, and the Bucs became one when they changed their unis back in the Allstott days.

NFL teams are not like other businesses. Most businesses need successful branding first in order to sell their product and become profitable.

In the NFL, winning games takes care of the branding. All you have to do is win consistently on the field and the jerseys will fly off the shelves. The money will come. Packers and Steelers are perfect examples. Win games, then market your success on the field to you advantage.

Teams that lose on the field have to focus on their branding. Jerry has to sell the glories of the past because he doesn't know how to build a winner on the field today.

With TV revenues, it's almost impossible to lose money anyway. And with that stadium, Jerry will never lose money. All he has to do is focus on winning on the field. But he doesn't do that. It's all about branding and that blasted stadium to fill his pockets even more.

 

[Direwolf63]

I'm hanging by a thread here, .. the Jones' have ruined the Franchise that I grew up loving.

I loved the Cowboys, .. I was proud to be a Cowboys fan, even while living in steelers country.

Now all I hear is, it is about "the brand", .. putting on a "good show", .. and the whole "entertainment experience."

Marketing, .. profit.

All stuff I couldn't care less about. It is only about "winning" for me, ... and absolutely nothing else.

The person driving this ship is not even a good sailor, .. let alone a 'Captain'.

It's like I'm hanging on to the rope with all of my being as the ship goes down, .. and the Jones' are stepping on my head and stomping on my hands.

I think most hardcore fans feel as you do. The problem is that we are a small minority.

 

[Zordon]

Anyone know if this very depressing article was picked up on by any of the local radio shows? (I guess I just mean the Ticket because the Fan isn't going to.) I want Jerry to get the maximum heat possible.

doubt it. it wasn't really article, just a short blurb. those dmn guys have really gotten lazy over the years. i remember when albert breer was working for the DMN a few years back, his blog posts used to be longer and more in-depth than this crap.

 

[Turf Toe]

Did I miss something? I don't see the scandal. It's a story about the brand marketing end of the operation.

They're not running a charity.

Your right, it's not a charity, but I think the frustration comes from the Jones family building their mega brand at the expense of winning. It's very hard being a cowboys fan outside of Texas. The star stands for choking in the eyes of other fans. I live in Silicon Valley where the Niners rule, but it's a very transient region. Bears, packers, giants, even Seahawks fans don't get half the crap cowboys fans get. It's very frustrating and it's not fair what the Jones family is doing to their fan base. This used to be a very respectable franchise. Now you just get laughed at for wearing a star on your ball cap.

 

[Future]

All you have to do is win consistently on the field and the jerseys will fly off the shelves. .

Then how come Baltimore didn't make the top 10 in jersey sales last summer? Neither did the Colts, Falcons, Texans, or Seahawks, who all made the playoffs last year. http://nflcommunications.com/2013/1...chandise-on-nflshop-com-april-1-sept-30-2013/

And the idea that you are a more "hardcore" fan b/c you don't like that Dallas is a brand is absurd. So chill with that nonsense.

 

[big dog cowboy]

"We want people to feel like they own a part of the Cowboys and that they are equally invested as we are as owners, as an organization."

I felt that way long before your daddy bought the team.

 

[WV Cowboy]

I think most hardcore fans feel as you do. The problem is that we are a small minority.

If you agree with me, .. I feel for you brother.

 

[Direwolf63]

Then how come Baltimore didn't make the top 10 in jersey sales last summer? Neither did the Colts, Falcons, Texans, or Seahawks, who all made the playoffs last year. http://nflcommunications.com/2013/1...chandise-on-nflshop-com-april-1-sept-30-2013/

Question: How have their sales been since they started winning? The Colts were nothing until Peyton Manning showed up. They will always be the victims of being in a small market. Same with Seattle. They were invisible before Pete Carroll showed up. Most people outside of the pacific northwest barely knew they had a franshise until the last year or 2. And that's because they started contending. The Texans will always be second fiddle to the Cowboys because of geographical location and the fact that they are a relatively new team. The Ravens would fall off the face of the earth if they didn't contend every year.

And the idea that you are a more "hardcore" fan b/c you don't like that Dallas is a brand is absurd. So chill with that nonsense.

Never said that. I would say that everybody to is on this site and sites like this are hardcore. And the vast majority of people like us want the team to win, period. Nothing else. All the threads here are about available free agents, draft prospects, positions that need improvement, salary cap issues, coaches, etc. Why? Because everybody here wants the team to win Super Bowls and be at the top, where we think the Cowboys belong.

There are very few threads about marketing possibilities for the team, how to fill AT&T, increasing team revenues, etc. Why? Because very few here care about that. It's about winning. Yet Jerry and his family seemingly spend all their time talking about entertainment and not tarnishing the Star. That's why many here dispair. Because the Jones family don't focus on what we hardcore guys and gals think is most important: winning football games.

 

[Boyzmamacita]

doubt it. it wasn't really article, just a short blurb. those dmn guys have really gotten lazy over the years. i remember when albert breer was working for the DMN a few years back, his blog posts used to be longer and more in-depth than this crap.

In fairness, BTB is a fan blog not affiliated with the Cowboys.

 

[Boyzmamacita]

Question: How have their sales been since they started winning? The Colts were nothing until Peyton Manning showed up. They will always be the victims of being in a small market. Same with Seattle. They were invisible before Pete Carroll showed up. Most people outside of the pacific northwest barely knew they had a franshise until the last year or 2. And that's because they started contending. The Texans will always be second fiddle to the Cowboys because of geographical location and the fact that they are a relatively new team. The Ravens would fall off the face of the earth if they didn't contend every year.



Never said that. I would say that everybody to is on this site and sites like this are hardcore. And the vast majority of people like us want the team to win, period. Nothing else. All the threads here are about available free agents, draft prospects, positions that need improvement, salary cap issues, coaches, etc. Why? Because everybody here wants the team to win Super Bowls and be at the top, where we think the Cowboys belong.

There are very few threads about marketing possibilities for the team, how to fill AT&T, increasing team revenues, etc. Why? Because very few here care about that. It's about winning. Yet Jerry and his family seemingly spend all their time talking about entertainment and not tarnishing the Star. That's why many here dispair. Because the Jones family don't focus on what we hardcore guys and gals think is most important: winning football games.

I believe the Jones family does want to win but they haven't figured out how yet so they use the marketing theme as a smoke screen for what's taking place on the field. Personally, I don't see anything wrong with focusing on winning AND marketing at the same time. It's just that we're not winning right now, so marketing is all they got.

 

[Zordon]

In fairness, BTB is a fan blog not affiliated with the Cowboys.

ha! my bad, I got this depressing article mixed up with the other depressing article from the other thread about the 90s players.

 

[ScipioCowboy]

In a strange way, fandom is antithetical to free market principles. In a true free market, if a manufacturer consistently produces substandard products, he's probably going to go out of business because all of his buyers will move on to competing manufacturers who make better products--that is, unless an exogenous force intervenes (such as a government or monetary authority).

Whenever fandom is involved, the above principle goes out the window. Good fans are supposed to stick by their team their team through thick and thin; consequently, we often have to suffer through long dry spells because teams don't face the kind of consequences that other businesses face when they fail to make good products. If the NFL were a true free market, do you really think Jerry Jones could survive as owner of this team after this current 18 year stretch?

For the record, I'm not calling on fans to jump ship. I'm just making an observation.

 

[Direwolf63]

I believe the Jones family does want to win but they haven't figured out how yet so they use the marketing theme as a smoke screen for what's taking place on the field. Personally, I don't see anything wrong with focusing on winning AND marketing at the same time. It's just that we're not winning right now, so marketing is all they got.

Correct.

And the point many here make is that the Jones family don't know how to put a winning team on the field. And the proof in the pudding is that this team is .500 since 1996.

Since they can't win on the field , branding and marketing is all they have. And the stadium. But for hardcore fans who don't care about that stuff and just want to win games and Super Bowls, these are very frustrating times.

 

[Direwolf63]

In a strange way, fandom is antithetical to free market principles. In a true free market, if a manufacturer consistently produces substandard products, he's probably going to go out of business because all of his buyers will move on to competing manufacturers who make better products--that is, unless an exogenous force intervenes (such as a government or monetary authority).

Whenever fandom is involved, the above principle goes out the window. Good fans are supposed to stick by their team their team through thick and thin; consequently, we often have to suffer through long dry spells because teams don't face the kind of consequences that other businesses face when they fail to make good products. If the NFL were a true market, do you really think Jerry Jones could survive as owner of this team after this current 18 year stretch?

For the record, I'm not calling on fans to jump ship. I'm just making an observation.

In economics lingo, Cowboys fandom is an inelastic phenomenon.
The NFL, and sports in general, is outside of true free market principles, as you descirbed .

 

[Redball Express]

And last week a member was riding me because I said I wasn't purchasing cowboys stuff or going to the stadium until current conditions change. This says it all right here. The only thing that will make jerry change his mind is money.

Agreed.

Jerrah must think fans don't read his comments and watch his actions.

They are all dissociated from their own actions thru spin doctoring.

 

[LatinMind]

I think because of the association, this Vicky Secret at the stadium has been totally misinterpreted. Unless it's not part of the pro shop, Ive yet to actually see anything that screams Victoria Secret. Looks to me they just incorporated a the Pink Collection which is a bunch of women's Cowboys stuff (that's more stylish) to their collection, but nothing out of the ordinary.

Its the Joneses tho. You know anything with Jones backing the people in this forum will find a way to troll a thread.

 

[Deep_South]

The NFL is hardly a free market. I can't think of any other business for which the price of success is the inability to hire the best employees available. In the NFL, the worst teams get to hire the best players the following year. The best teams pick last. The teams that make the most money can't spend more on players because of the salary cap.

If the NFL was actually a free market, Jerry Jones would have a good team every year. He could go out and buy the players he needs to make up for weak drafts and other football related deficiencies, IMO.

 

[LatinMind]

The NFL is hardly a free market. I can't think of any other business for which the price of success is the inability to hire the best employees available. In the NFL, the worst teams get to hire the best players the following year. The best teams pick last. The teams that make the most money can't spend more on players because of the salary cap.

If the NFL was actually a free market, Jerry Jones would have a good team every year. He could go out and buy the players he needs to make up for weak drafts and other football related deficiencies, IMO.

Very good point. Maybe thats why Jimmy was good in Dallas? He had Jerrys checkbook and no salary cap. He went to Miami with a tight owner and a salary cap. And he won nothing. He didnt have all those extra picks and his drafting was bad. Jerrys money must've tasted good while he had it huh

 

[Redball Express]

Correct.

And the point many here make is that the Jones family don't know how to put a winning team on the field. And the proof in the pudding is that this team is .500 since 1996.

Since they can't win on the field , branding and marketing is all they have. And the stadium. But for hardcore fans who don't care about that stuff and just want to win games and Super Bowls, these are very frustrating times.

Frustrating times?

Oh my.

You have a gift for understatement.

Hahahaha...

These times are the dark ages of the Franchise.

Fans look for a hero to lead us out of the darkness..

Tony Romo was packaged as the next great Cowboy QB but that has failed miserably.

 

[Direwolf63]

Frustrating times?

Oh my.

You have a gift for understatement.

Hahahaha...

Infuriating?