KJJ
You Have an Axe to Grind
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Then your recall skills are lacking. Passer rating was a published stat in newspapers as far back as the 1972 season. It didn't garner the attention of things like rushing yards for a RB, the number of receptions for a WR, or passing yards for a QB, but it was there for those of us with an interest in knowing. I used to check Roger Staubach's rating "ranking" (every Friday morning in my hometown paper) beginning with the 1972 season. Roger had led the league in passer rating in 1971, which caught my attention. Of course, Roger won it again in '73, '78, & '79 - setting what was then a single season record for the stat in his final year. I can promise you that most Cowboy fans were very aware of that area of QB measure during that era. They probably didn't understand it - most still don't- but they were definitely aware of it.
My recall skills are excellent I started following the Cowboys/NFL in 72 I was only 5 years old and didn't start looking at any stats in the paper until I was 11-12. The only stats I paid attention to were passing yards, TD's and completion percentage. The official passer rating formula wasn't adopted until 1973 so say what you will but "most" football fans weren't aware of passer ratings or didn't pay any attention to them back in the 70's. As the game evolved into more passing and the Internet came along including more cable/satellite shows dedicated to NFL football the more we started hearing about passer ratings. We hear about them all the time on Cowboy boards because the passer rating stat is the one stat that puts Romo ahead of most of the greatest QB's to ever play the game.