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Where does the DCEU go if the unthinkable happens and ‘Black Adam’ bombs?
By Scott Campbell | We Got This Covered
October 20, 2022
If you’ve been anywhere near social media for the last week or so, then you’ll be keenly aware that a large number of longtime DCEU fans have hedged their bets on Black Adam kicking off a brand new era for the long-suffering franchise.
Star and producer Dwayne Johnson may have come under fire for referring to her long-awaited debut as “Phase One” of the shared superhero saga’s expansion plans, but Marvel Studios verbiage aside, the 50 year-old is saying and doing all the right things. That being said, what happens if the unthinkable nightmare comes true, and Black Adam bombs at the box office?
Comic book adaptations have largely proven to be bulletproof in spite of critical reactions, but the DCEU has tended to be wildly inconsistent when it comes to any sort of correlation between critical and commercial performance. Shazam!, Birds of Prey, and The Suicide Squad are the three top-rated blockbusters on Rotten Tomatoes not named Wonder Woman, but they also happen to rank as three of the franchise’s four lowest-grossing entries – with the pandemic-afflicted Wonder Woman 1984 the other.
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Two things. First...
DWAYNE JOHNSON IS 50????????????
I did not realize he was 50. I am getting old. Second, I think this is a very valid question. It is bad enough Warner Bros Discovery has not implemented a solid plan for their superhero movies from the start.
Giving Johnson free reign to do what he does best, namely promote through hype, may end up being another ill-conceived strategy. He has done his job. In my opinion, his hype machine has pumped Black Adam to the public relations heights of an, say, Avengers: Infinity War. I do not think it is unfair saying audience expectations are high in large part due to Johnson's efforts.
Thing is, A:IW needed neither build up nor hype before its release. The previous Marvel Phases did that and A:IW delivered. BIG time.
Johnson has largely inflated moviegoers' anticipation. It will not take much to stick a pin in and pop that humongous balloon.
I don’t blame Johnson at all. He’s wanted to create a film as this character for about a decade now. The trouble is at the corporate level with Warner Bros. Discovery needs to get rid of anyone who’s connected to this or any of the DCEU films that have preceded it. Start entirely from scratch at Square One and pretend we’ve never seen any of these heroes before. Then hope the audience comes along for the new ride.