The first thing about being serious about winning a Super Bowl is bringing players in that can win. Not just win games during the regular season and fall flat in the playoffs. Just because you make the playoffs doesn't mean you can win a championship. The Cowboys had zero chance in the last two years. Who are we kidding?
Your take is, I'll pay 100K for a honda civic because it's the only car in the lot. What better choice to I have? I have to get to work. I'm not riding a bike. So I'll pay.
Think of it as if you were playing a football sim with no money involved. Would you pay Dak? No, you wouldn't. Because your only goal is to win a championship. NFL owners goal is to make money. That's why they pay Dak, and that's why teams pay QB's like Jones, Murray, Cousins, you get the point. To make money. To keep the team relevant even though they know they're not winning anything.