Forbes: Dallas Cowboys fourth biggest brand in world

[daschoo]

yep, and they i believe are selling their top star wayne rooney to Barcelona. ($$)

rooney is going nowhere, or at least they have said that he is not for sale at any price.

man utd's holding company is supposedly 700 million pounds in debt so that puts the long term stability of the club in doubt. if they can't afford top transfer fees and wages then obviously they won't be able to attract the better players to the club thus starting a downward spiral.

real madrid are fine financialy since the spanish government wrote off their debt as a gift from the spannish people in their centenary year.

also must admit i also was thinking along the lines of coca-cola, maccy d's etc

 

[Arch Stanton]

Man U is #1 and they still are having financial trouble. I read a report that the Glazers might be selling their shares in the team.

I doubt it. Companies that they own are taking £20 to 30 million a year from the club. If they stop winning trophies their debt mountain will cripple them.

 

[Arch Stanton]

yep, and they i believe are selling their top star wayne rooney to Barcelona. ($$)

Where have you read this?

 

[DallasDW00ds0n]

Are Saints even on the list? lol

 

[daschoo]

Where have you read this?

the barcelona presidential elections are just around the corner and one of the candidates has stated he wants to sign rooney if he gets elected. there has since been paper talk of madrid and barca getting in to a bidding war for him in the summer but sir alex has stated that he will not be sold for any price. of course he said the same about ronaldo but i really can't see them selling ronaldo and rooney within a couple of years.

 

[tyke1doe]

But but but, the Saints are America's Team.. /sarcasm

Based on the list, we're more the World's Team.

 

[TwoCentPlain]

Some little twerp in DC is not going to like this list. Poor Danny.

 

[theogt]

It's not popularity this list is based on. It's the value. I don't see any NFL other than the Cowboys that are more valuable than the Red Sox or Yankees. I'm surprised the Mets are on there though.

Now that I think about it, the answer I was looking for is revenue sharing. Value of a enterprise is based primarily on earnings, and popularity is a good proxy for earnings, but the difference between baseball and football is revenue sharing.

Without revenue sharing, the Cowboys would blow the Yankees out of the water.

 

[jzcowboy]

So.... nobody else could find the whole list either?

 

[utrunner07]

LOL

I was trying to figure out the 3 bigger ones before opening the thread.

I guessed.

Coca Cola
Budweiser
General Motors

Haha yeah, I was thinking Coke and Apple.

Still would like to see us make a move above the Yankees.

 

[Dallaslullaby]

Most impressive thing is that all the ones above have had success in a major way over the past decade. Cowboys have not and are still up there, where would they be if they were winning

 

[ayjackson]

Odd that three baseball teams would be in the top 10 and only one NFL team, when the NFL is so much more popular in the US than baseball.

Brand value is often correlated to age. Yankees and Sox have been around forever. Mets brand is more contemporary to the Cowboys.

 

[TheHustler]

Odd that three baseball teams would be in the top 10 and only one NFL team, when the NFL is so much more popular in the US than baseball.

It makes sense. It's world wide brand value. Baseball is more popular to the rest of the world than American football is. That's also why the list is dominated by soccer teams, yet the US hardly cares about soccer.

 

[crazytown41]

Now that I think about it, the answer I was looking for is revenue sharing. Value of a enterprise is based primarily on earnings, and popularity is a good proxy for earnings, but the difference between baseball and football is revenue sharing.

Without revenue sharing, the Cowboys would blow the Yankees out of the water.

That's true too. But we're already hated as it is. Can you imagine if Jerry had the luxury the Yanks had and kept all his revenue

 

[theogt]

It makes sense. It's world wide brand value. Baseball is more popular to the rest of the world than American football is. That's also why the list is dominated by soccer teams, yet the US hardly cares about soccer.

The difference between popularity in the US is so significant, I can't imagine that a worldwide difference, though I don't think there is any, would make up for it.

 

[LittleBoyBlue]

That's true too. But we're already hated as it is. Can you imagine if Jerry had the luxury the Yanks had and kept all his revenue

The Yankees pay a hefty "Luxury" Tax.

 

[CoolNClutch]

Baseball has a very strong international appeal, especially with all these international star players in the MLB so I'm not surprised. Plus, the baseball cap trumps any other type of fan gear.

 

[fan62]

That list is not correct! They should have included the Billions, that American taxpayers have had to shell out to the city of New Orleans. Otherwise there would be no NFL in New Orleans! Now go back and re-figure those numbers again!

 

[trickblue]

The Yankees pay a hefty "Luxury" Tax.

They also have a a very lucrative exclusive TV deal in NYC...

Revenue sharing is the difference here... baseball doesn't have it... football does...

The NFL is far and away the most popular sport in the USA...

 

[Gryphon]

Forbes.com has ranked the top sports brands by team, and the Dallas Cowboys are the fourth biggest brand in the world. The Cowboys' brand value is $208 million -- $128 million more than the average NFL team and $52 million more than football's next most valuable team brand, the New England Patriots. To determine the list, Forbes ranked teams based on the portion of their overall value not a result of market demographics and league.

Forbes' top 10 sports teams in brand value

No. 1 Manchester United (English Premier League)
Brand value of $270 million

No. 2 New York Yankees (MLB)
Brand value of $266 million

No. 3 Real Madrid (Spanish La Liga)
Brand Value: $245 million

No. 4 Dallas Cowboys (NFL)
Brand Value: $208 million

No. 5 Bayern Munich (German Bundesliga)
Brand Value: $200 million

No. 6 Arsenal (English Premier League)

No. 7 AC Milan (Italian Serie A)

No. 8 Barcelona (Spanish La Liga)

No. 9 New York Mets (MLB)

No. 10 Boston Red Sox (MLB