Longboysfan
hipfake08
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The NFL used to be a profit sharing entity, and still is for the most part.
However as mentioned, Jerry fought this, and wanted control of his own sales. As capitalism shows, why should his sales go to a smaller markets when they do not do anything to market their brand, they just get an equal % of the sales of all NFL items.
I believe at the time Kraft and Davis supported Jerry in this once he showed how much money they can make by marketing it themselves. Now I am not sure if they followed Jerry in his way of doing things, but he did have some support.
Now it is probably only for merchandise deals Jerry makes, but any NFL deals, they probably still split. Jerry did his own deal with Pepsi when the NFL had Coke. Jerry won the right to have, say Reebok make items when the NFL had Nike. So Jerry kept all his Reebok sales.
I am sure there are probably stipulations, or maybe the NFL gets a share of the Cowboys sales, but just not as much as it used to be.
When Jerry took over the Cowboys, they were still a leader in the sales, them and the Raiders. They accounted for around 20% of the sales in the NFL, and the Bengals were around 28th at maybe 3%. So his argument was why should Cincinnati get his profits. The NFL said of course it keeps all teams afloat. So what does Jerry do, he goes out and negotiates HUGE TV contracts then all teams are very happy, as now they made more money than the annual sales.
Jerry got FOX, still up and coming at the time to bid way more than any other TV contract ever, and they had no one in place to run the TV football operations, but it worked. Now they fight over these TV contracts in spite of claiming they lose money...BS, no way the lose money.
Sorry, got off on a tangent there. LOL.
Jerry and Charlotte made all the NFL owners BILLIONAIRES.