I don't get why fans get mad at ownership when there are large opposing fans at a stadium.
If the teams fans would buy the tickets or not sell the tickets to other fans, they would not have as many chances for other teams fans to be there.
I Could understand if the team is losing game after game in a terrible season and the Fans don't want to be there to support it so more tickets go to opposing fans, however this team was on a winning streak. This should have been a prime time for more cowboys fans to by buying tickets and not selling the tickets they might have.
If fans should get mad at anyone for the number of opposing fans at a home game they should be mad at Cowboys fans for not buying the tickets or selling the tickets.
I also notice nobody seems to complain too much when there is a large amount of Dallas Fans at stadiums of games at other teams stadiums. There was a considerable amount of Dallas fans at the Vikings stadium.
Back in the day (the previous century) when the Atlanta Falcons were perennial doormats - amassing double-digit losses and out of a playoff berth before Thanksgiving- the local media outlets (radio & tv) would encourage season ticket holders to gift \ donate the remaining home access to the local populace who can't afford / never been to an NFL game.
It could be someone privately known (relative, neighbor, coworker, worshipper they know, etc.).
Or to a charity/ organization that helps out the less fortunate. It wouldn't be an ironclad guarantee that all of those people are gonna cheer for the home team....but I think most will.
Another alternative is the franchise buys back the season ticket games from the fans.
Go dollar-for-dollar in the exchange....plus add in credits and incentives for the following year (food & beverage, merchandise, photo ops, etc.).
Then that team, i.e. the Cowboys (Jones Family) can direct those now available seats to individuals and groups who will unequivocally root for the Cowboys when they sit down in AT&T Stadium in Arlington.