CouchCoach
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The owners do not care about more of their fans attending because they have enough most of the time if they are a good team and they all push the envelope on pricing.This is true. Personal seating licenses are absolutely stupid. And the price to attend a match is ridiculous. It's something prevalent in most sports sadly, and the ticket prices are astronomical. If they'd lower the tickets a bit, especially with the revenue they make on TV Deals, maybe more Cowboys fans COULD attend.
It is a game for 17 days of the year, it is a business for 365.
What makes me laugh are fans complaining about $9 hot dogs and $13 beer and still paying for it. The owners have to be laughing their butts off.