Jerry never wanted to be another Clint Murchison - an owner a lot of people could not tell you who he was.
Though you sort of understand Jerry, I mean if you ask nearly anybody even up to my age (70 tomorrow) about the early Cowboys, you'd hear them mention Staubach, Lilly, Hayes, Too Tall and Renfro. Later you'd hear them mention White (Randy), White (Danny), Henderson, Martin and so on. Might even hear of Meredith, Hayes or Garrison.
But would you hear them mention Clint Murchison? Doubt it, maybe not even Tex Schramm.
I think Jerry knew that going in, so he makes darn sure the name Jerry Jones will forever be attached to the Dallas Cowboys. And if that is in a disparaging way, well, you know what they say - "Any publicity is good publicity,".
To Jerry, being known is the end all. I'm sure he'd love to be known more for winning the most SBs, but if not, he'll gladly trade being remembered in a bad way instead of not at all...