I think they also need to update how they determine how many people are watching the games. People who stream through reddit or other means, are still being exposed to the broadcast put out by the networks and the commercials. Since the streamers don’t have their own cameras filming the game.
I think the way they determine ratings is outdated and doesn’t capture the streamers though. So I think when all is said and done. More People are still being exposed to the commercials being broadcast by fox, cbs, etc.
I recently participate in a Nielsen survey and there was barely any questions about the entertainment and media I consume online through apps on my phone for instance. It was all based on traditional TV, radio and newspaper.