Stash
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There is a salary cap in place. How does that help the owners and teams?
It sets a fixed mark on the maximum that players are allowed to earn, they get a fixed percentage of TV revenue and that's the "salary cap". That's less than half of the total TV revenue. The other half goes into the pockets of one owner. The owners can now just say "I'd pay you the world if it wasn't for that darn salary cap!" when in fact, it was them that made sure to negotiate it that way in the CBA.