Manwiththeplan
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The Golden Age of the NBA has come and gone. It may come again but as long as the game is a jump shooting no defense league, it's going to continue to decline IMO. The NFL should really be taking notes here. Yeah, the NFL enjoys a huge popularity advantage over the NBA but what has killed the NBA is the very same path the NFL is traveling down IMO.
I don't know, that's been a trend for a really long time and ratings kinda yo-yo around. What is really hurting the NBA is a lack of balance. Super teams, aren't a bad thing. A lot of fans hate them, but as long as there are a few teams that can create the illusion of balance, fans will tune in. But I do think Kevin Durant going to Golden State hurt viewership. Ratings were slightly up in 2017, which I attribute it more to it being his first title run, but ratings tanked in 2018. 2019 was an even bigger drop, because even though GS loss, between all of their injuries *and* Toronto not exactly having very large personalities, people didn't care as much to watch as opposed to the actual outcome.