Nah they feed his ego too much and ran there mouths the last 14 months about how "he's a cowboy for life" "we have the money allocated" "todd gurley is the starting point".
They basically gave leverage to a player that had zero leverage. If this was a more tightly run ship like the Patriots Bellicheck/Kraft would of literally told the media 14 months ago "no we don't run are organization like this and are history shows it, there will be no negotiations next season" and that would of LITERALLY been the end of it. Jerrys literally over here talking about how "zekes my boy for life, we have the money ready and can't wait to pay him" and they wonder why he's holding out......