Looks like the demise some predicted for Netflix has not happened, they grew their subscriber base by almost 3M since the last report.
This while Amazon has been hammering The Rings and HBO Max, The Dragons.
I believe a lot of the 2.4 million they added last quarter was mostly due to them cracking down on shared accounts.
To their credit, they provided a transfer path for people to move from a shared account to their own account and keep their profiles and viewing history which was a good move.
I do not blame them as I have heard a lot of people talk about how they were using other people's Netflix accounts despite not living anywhere near or even being related to the account owner.
However, while the added accounts are technically "new" accounts revenue wise, they really just found a way to to better monetize the viewers they had, which is great but not really sustainable growth-wise going forward.
Their next focus is on an ad-supported lower priced service that they are launching soon, but I am not really sure how people are going to react to that.
They will likely do what most media companies do by showing fewer ads in the beginning to get people to sign-up before slowly transitioning to more ads, longer ads and more ad breaks until people are pushed to upgrade to get rid of them.
I still think Netflix is the best streaming service because they seem to be less manipulative than the other services which are clearly trying to present a "We're like Netflix but with more shows you like" when in reality they are just setting everyone up to transition right back to where we were with one episode per week, pay-per-view for some productions and ultimately showing ads AND requiring you to pay for it. The only thing missing at that point will be Disney's VHS tactic of, "It goes back in the vault" in an effort to drive FOMO subscriptions.