They did that because they were completely lost and most importantly they were LOSING money playing at Texas Stadium.
They knew they had flaws and had to admit them in order to agree to Parcells requirements for him to take the job. They did, Jerry's radio interviews 03-05 with norm were almost word for word what parcells was saying. He got out of the way, Parcells fired the people screwing up the personnel in the front office and brought in a real coaching staff who answered to him not jerry.
Once the stadium vote was done and they had that in their back pocket and the team missed the playoffs in 05 jerry went back to being jerry.
This is the only time they have ceded power and it was 100% because they could not get that stadium built without public approval and running the organization the way they do was never going to earn that. It's never happening again.
Stadium is built, PSL's are all sold, Frisco is built and they are selling high end apartments and other nonsense on the grounds of the teams headquarters. They are worth more than they ever dreamed and they didn't have to win to do it. So since they can do it their way and not get results on the field but in the bank nothing will change.
Cool story but Jones met with Parcells in secret following a 27-3 loss. All your assertions are unfounded and I doubt very seriously that Bill Parcells was duped into joining the team if the Joneses were not serious about winning.
Further the Joneses have never lost money with the Dallas Cowboys. Your narrative is reminiscent of people saying that the team wasn't signing expensive free agents because they were cash poor following the AT&T stadium build.
The Cowboys could have played multiple municipalities off each other, as they did anyway, no matter what. This isn't the Seattle Supersonics we're talking about here.
Jerry hasn't been being Jerry since 2012. If you can not recognize the difference in how the team operates in FA and the draft since then you are blind.
Sure the Joneses want their cake, making top dollar, and eat it, winning, too but that doesn't mean they don't want to win or aen't willing to cede power to do it.