The fact is that the Cowboys in the Super Bowl is a ratings bonanza that no other team can come close to delivering, and every owner profits from that. The idea that the other 31 owners have decided that Green Bay vs. NE/Pitt is a satisfactory matchup for the Super Bowl and has conspired to get the Cowboys bounced because of some marketing deal Jerry made is about the most ridiculous thing I've ever heard. The NFL is a profit-sharing league and EVERYBODY is making piles more money because of Jerry's marketing ideas. It's a big reason he's up for the HoF. Are you seriously saying the league will keep the Cowboys out of the SB if he doesn't give him some of his money?
THE NFL sales its Super Bowl adds sometimes years in advance . So it wouldn't matter if cowboys faced the pats. Those ratings would have reflected for future sales.
The NFL is a business all 32 teams operate equally as one with he exception of the Dallas Cowboys.
The NFL and all 32 teams split tv deals equally. It doesn't matter if you are the owner of the lousy Browns or the owner of the number one team Patriots.
The NFL also splits gate fees and merchandise sales. With the exception of the Cowboys who are the only NFL team that keep their merchandise sales.
So if someone buys a Tom Brady jersey, a percentage of that money stays with the Pats and the rest gets split up umongst the NFL and all the NFL teams, except for the COWBOYS.
However when someone buys a DAK Prescott jersey , Jerry keeps those profits to himself.
Cause of the deal he made back in the 90s.
A couple years back when Romo was having a great season. Him and Rodgers where being considered MVP candidates.
Now ask your self this...... if you are an NFL team owner and either Rodgers or Romo has to win the MVP, who do you give it to?
It would make the most sense to give the MVP to Rodgers because people will want to buy that jersey. All those profits will get split up umongst all owners with the exception of Jerry.
Cowboys have NOT had an MVP since Jerry made his deal.
Now imagine a Super Bowl between Cowboys and Pats. People will be excited and buy DAK Jerseys, Elliot jerseys, as well as Brady, and Gronk jerseys.
Now if you own an NFL team how do you profit from Cowboys vs Pats????
You as an owner will be getting extra money from the Patriot jersey sales ONLY, but will be getting ZERO from the Cowboys sales.
So if the Super Bowl is any two teams but the Cowboys. Then you as an owner will be getting money from BOTH sides.
THE NFL is in the business of making money. Do you think a multi billion dollar organization would leave things up to chance?