Our front office does not have the professional skill set to make the proper judgments you referred to.
Jerry likes to build stars and franchise players that remind us of the 90's teams that won the Superbowls. Not stupid business, that's for sure.
Market up the players to buy the uniforms, create the sales and revenue. That's why the team is worth what it is. That's also why he doesn't like letting them go so easy also. Because he already invested so much into their marketing and the return is still going to continue without having to invest more marketing into that player, which he now built into a brand. Zeke is the perfect example of that. Amari Cooper was not.
He'll pay Dak the monster deal and tell you he is elite at his position. Dak is not Elite, but he is a good football player and top 10 QB.
They'll tell you CeeDee Lamb is 1 of the best WR's in the league. There's at least 5 better, maybe even 10. 1 of them got traded as we know.
Zeke, was the best RB in the league at the time with Derrick Henry starting to come on and CMC entering the fray However, as another poster stated. We changed the offense to be geared more for Dak than Zeke as soon as we signed that deal.
The organization, did not allow Zeke to earn the contract and we can't blame him for signing it. Probably would have been the rushing champ 3 times in a row before that deal for not that suspension.