Uh, dummy, you are getting apathy now, more than at any point in the last 25+ years.
When you flat out lie to the fans, this is what happens. When you put an inferior product on the field that even fans know isn't good enough, this is what happens. I actually watched the least amount of Cowboys games this past year than I ever have and in some cases, only watched part of a game before tuning out. It's only going to get worse going forward as you continue to mismanage the franchise like you and your father have.