The Four Horsemen Of The Dallas Cowboys Apocalypse

[PA Cowboy Fan]

For the Cowboys there's no Jimmy without Jerry.

And Jerry has no SB's without Jimmy. Jerry was a great owner the first 5 years. I never said otherwise. He gets a big fat F ever since.

 

[Cowboys5217]

For the Cowboys there's no Jimmy without Jerry.

Not true. The previous regime was going to hire Johnson as D Coordinator to take over for Landry when he retired. The plans changed when Bright sold the team.

 

[Cowboys5217]

And Jerry has no SB's without Jimmy. Jerry was a great owner the first 5 years. I never said otherwise. He gets a big fat F ever since.

He's proved himself the worst GM in team sports history these last 31 years. Nobody else is even close because they all got fired before they could suck for that long.

 

[kskboys]

For the Cowboys there's no Jimmy without Jerry.

Of course. And no playoff wins w/o Jimmy!!!!!!!!!!!!!!!!!!!!!

 

[ArtClink]

For the Cowboys there's no Jimmy without Jerry.

Spaulding - You should use your real name. Just sayin …

 

[kskboys]

He's proved himself the worst GM in team sports history these last 31 years. Nobody else is even close because they all got fired before they could suck for that long.

So weird seeing someone defending Jerry based solely on what happened 30 years ago. What kinda math is that?

 

[ArtClink]

So weird seeing someone defending Jerry based solely on what happened 30 years ago. What kinda math is that?

It started 30 years ago, but Jerry has been a historically bad franchise GM for 30 seasons in a row and counting. It’s not an isolated, one time incident, it’s a way of life.

 

[DallasEast]

I thought you were finding a new team????

Goodbye threads are hard to believe.

Why?

Two reasons.

One, it takes zero effort to do what the message says without typing the message in the first place.

Two, it is exceptionally rare for someone actually typing the message to follow through with what they said. One day its goodbye. A future date it's hello. Human sacrifice! Dogs and cats living together! Mass hysteria!

 

[kskboys]

Goodbye threads are hard to believe.

Why?

Two reasons.

One, it takes zero effort to do what the message says without typing the message in the first place.

Two, it is exceptionally rare for someone actually typing the message to follow through with what they said. One day its goodbye. A future date it's hello. Human sacrifice! Dogs and cats living together! Mass hysteria!

I think it's because most don't realize the repercussions of quitting this site. That's a lot of time to fill, what now? And then they find that they miss the camaraderie and conversing about the Cowboys. Simple inability to see the big pic in a forward sort of capacity.

 

[DallasEast]

I think it's because most don't realize the repercussions of quitting this site. That's a lot of time to fill, what now? And then they find that they miss the camaraderie and conversing about the Cowboys. Simple inability to see the big pic in a forward sort of capacity.

I doubt there is less caring about repercussions after the fact and more seeking likeminded confirmational justification before the initial farewell is ever typed.

 

[PA Cowboy Fan]

I doubt there is less caring about repercussions after the fact and more seeking likeminded confirmational justification before the initial farewell is ever typed.

I think it's just hard to quit a team that You've been a fan of most of your life. I've often said that if I was smart I would have left the team after Jimmy was fired. Now it's just too late. Put too much time and effort into this team. I don't particularly like Goodbye threads either but I understand them because they are made out of frustration.

 

[Gangsta Spanksta]

So weird seeing someone defending Jerry based solely on what happened 30 years ago. What kinda math is that?

Someone supporting Jerry at this point, knowing all the bad moves he has made, makes you wonder if there is some sort of brain damage involved.

 

[DallasEast]

I think it's just hard to quit a team that You've been a fan of most of your life. I've often said that if I was smart I would have left the team after Jimmy was fired. Now it's just too late. Put too much time and effort into this team. I don't particularly like Goodbye threads either but I understand them because they are made out of frustration.

I understand them. Who is not frustrated with how Jerry Jones has managed his team year-after-year?

There is a reason why no one ever sees and reads ten goodbye threads a day every day. Most frustrated fans are not so frustrated that they stop and type frustrated goodbye threads they, themselves, are not dedicated in following through with.

 

[SteveTheCowboy]

Also what is the...point?

Also...why do you care so much?

 

[SteveTheCowboy]

Nicely done. But tell us something we didn't already know.

As Cowboys fans we should be thinking about life after Jerry. What will that be like. Will Stephen assume the GM role? Will he hire an actual football person to replace his father? I am sure in his head Stephen already has a plan.

Very weird. I was just looking this up!

“I don’t have a succession plan, I don’t,” Jerry, 83, “One day I just won’t be here to toss my two cents in.”
https://nypost.com/2026/08/27/sport...be-abrupt-and-the-team-will-be-way-different/

 

[deerhunter11]

30 Years of Conquest, War, Famine, and Death — Courtesy of Jerry Jones

THE FIRST HORSEMAN: CONQUEST
For 30 years, Jerry Jones has mastered the art of conquest—not on the football field, but over the wallets of Dallas Cowboys fans. While the franchise has failed to win consecutive playoff games in three decades, Jerry has built the most valuable sports empire in the world, extracting billions from a loyal fan base through skyrocketing ticket prices, merchandise, parking, concessions, and endless promises that "this is our year." His greatest victory hasn't come in a Super Bowl. It's been convincing millions of fans to keep paying championship prices for a team that consistently delivers postseason disappointment. Jerry Jones hasn't conquered the NFL. He's conquered the Cowboys faithful.

THE SECOND HORSEMAN: WAR
For 30 consecutive years, Jerry Jones, the self-appointed general manager of America's Team, has waged a losing war against NFL competition, failing to lead the Cowboys to a single NFC Championship Game since the 1995 season. But Jerry's greatest war may be against his own fans and players. In a stunning display of arrogance, he has turned AT&T Stadium into a battlefield where his own players are literally blinded by sunlight streaming through the stadium's massive west-facing windows. While opposing teams face the same conditions, Cowboys players have repeatedly struggled with the glare, yet Jerry stubbornly refuses to install curtains for afternoon games. Rather than eliminate an obvious home-field disadvantage, he defends his architectural masterpiece. Thirty years without an NFC Championship appearance, and the only thing Jerry has consistently defeated is common sense.

THE THIRD HORSEMAN: FAMINE
For 30 years, Dallas Cowboys fans have endured a championship famine of biblical proportions. Not a single NFC Championship Game appearance since the 1995 season. Not even two consecutive playoff victories in three decades. And the architect of this starvation? Jerry Jones, the NFL's only permanent, part-time, dress-up general manager, a billionaire who treats one of the most important jobs in professional sports like a personal hobby. While the other 31 NFL franchises hold their general managers accountable, typically giving them a handful of years to build a winner or face unemployment, Jerry enjoys lifetime job security courtesy of the man who hired him—himself. No accountability, no consequences, and apparently no qualifications necessary beyond owning the team. Year after year, Cowboys fans are promised a championship feast, only to be served another heaping plate of disappointment. Thirty years of famine, and the one man responsible for feeding the Cowboys faithful refuses to leave the kitchen.

THE FOURTH HORSEMAN: DEATH
The final horseman rides into Dallas, bringing death and destruction to the playoff hopes of an entire generation of Cowboys fans. For three decades, Jerry Jones has transformed America's Team from a championship dynasty into a postseason afterthought. Once the most feared franchise in professional football, the Cowboys have become synonymous with playoff failure, disappointment, and shattered dreams. As the NFL's self-appointed, lifetime general manager, Jerry has presided over the slow death of the Cowboys' championship legacy, yet remains completely immune to accountability. Every season begins with renewed hope, endless hype, and promises of Super Bowl glory, only to end with another funeral for the Cowboys faithful. The players change. The coaches change. The excuses change. But the one constant in this 30-year graveyard of failed expectations is Jerry Jones. The Dallas Cowboys aren't suffering from a championship curse. They're suffering from a general manager who cannot be fired. And until that changes, the only thing Jerry will continue to bury is the hopes and dreams of Cowboys fans.


THE COWBOYS APOCALYPSE
Four horsemen. Four decades of promises and disappointments. One man holding the reins.

1. Conquest: He conquered the fans' wallets.
2. War: He declared war on common sense and his own team's competitive advantage.
3. Famine: He starved a generation of fans of championship success.
4. Death: He buried the Cowboys' postseason credibility.

And through it all, Jerry Jones remains the owner, president, and general manager.

The apocalypse isn't coming to Dallas. It's been here for 30 years. And Jerry Jones is riding all four horses.

Great post Art, spot on. Declaring war on common sense, that started right from the beginning when Mr ego elected to be GM. If I were to buy the Dallas Cowboys, a very top choice and knowledgeable GM would have been priority #1. Then I would have concentrated on being the best owner I could be. If this had been the course of business Ol Sour face may have been much more successful and viewed in a different light. Jimmy Johnson could have still been hired and the GM would have undoubtedly kept him as head coach after 2 Super Bowl wins. Dallas probably wins more Super Bowls than those 3 in the early 90's. Jimmy Johnson would have been able to hold those Great players on the roster. Result greater dynasty and more trophies.

 

[deerhunter11]

True !
He did hire Jimmy and stayed out of his way for a few seasons and we got some Super Bowls!!!

Could have been more but Ol Sour face and that monster ego got butt hurt. Switzer was able to win #3, but a bigger dynasty was there for the taking with more years from Jimmy.

 

[deerhunter11]

Man between the original OP and the comments so far thanks for taking all my jumbled thoughts regarding this once proud franchise in such a concise way.

Every other smart franchise is doing everything they can in hopes of finding the next Ben Johnson or Kyle Shanahan while the Cowboys are looking for the next Jason Garrett or Chan Gailey. The worst part for me is history shows even with a do over and hindsight he wouldn't change a thing. A case study needs to be done on a man so successful in printing money yet has zero self awareness or football common sense. Only Jerry wouldn't hesitate to spend 15 million on a SB Party if they won with a great coach, but balk at spending that on the kind of coaches that make that party happen. My only faint hope is his kids have some sort of intervention and rather through desperation or a third party come to their senses and hit the re-boot and restructure the entire organization. Impossible to win in any sport if the GM avoids all accountability.

Here here, very nice well said. Makes one wonder what could have been with a better plan from the owner. Resulting in better quality football teams and smarter minds to run the organization.

 

[deerhunter11]

Landry had 20 consecutive winning seasons and countless NFC championship appearances, Super Bowl appearances, and two Lombardi trophies.

You talk like someone who never saw the 70s Cowboys play and like someone completely ignorant of all the offensive and defensive innovations Landry brought to the NFL.

Landry was also a man of great integrity, unlike our groper in chief Jerry Jones. To even compare Jerry to Landry just shows that you have no idea what you’re talking about.

Landry earned his NFL respect, while Jerry bought his. Big difference.

Tom Landry was also a war hero as a pilot during World War 2. Landry was much of a man ,one of the greatest generation. This was long before he was installing his flex defense in Dallas, and overwhelming NFL offenses.

 

[GimmeTheBall!]

30 Years of Conquest, War, Famine, and Death — Courtesy of Jerry Jones

THE FIRST HORSEMAN: CONQUEST
For 30 years, Jerry Jones has mastered the art of conquest—not on the football field, but over the wallets of Dallas Cowboys fans. While the franchise has failed to win consecutive playoff games in three decades, Jerry has built the most valuable sports empire in the world, extracting billions from a loyal fan base through skyrocketing ticket prices, merchandise, parking, concessions, and endless promises that "this is our year." His greatest victory hasn't come in a Super Bowl. It's been convincing millions of fans to keep paying championship prices for a team that consistently delivers postseason disappointment. Jerry Jones hasn't conquered the NFL. He's conquered the Cowboys faithful.

THE SECOND HORSEMAN: WAR
For 30 consecutive years, Jerry Jones, the self-appointed general manager of America's Team, has waged a losing war against NFL competition, failing to lead the Cowboys to a single NFC Championship Game since the 1995 season. But Jerry's greatest war may be against his own fans and players. In a stunning display of arrogance, he has turned AT&T Stadium into a battlefield where his own players are literally blinded by sunlight streaming through the stadium's massive west-facing windows. While opposing teams face the same conditions, Cowboys players have repeatedly struggled with the glare, yet Jerry stubbornly refuses to install curtains for afternoon games. Rather than eliminate an obvious home-field disadvantage, he defends his architectural masterpiece. Thirty years without an NFC Championship appearance, and the only thing Jerry has consistently defeated is common sense.

THE THIRD HORSEMAN: FAMINE
For 30 years, Dallas Cowboys fans have endured a championship famine of biblical proportions. Not a single NFC Championship Game appearance since the 1995 season. Not even two consecutive playoff victories in three decades. And the architect of this starvation? Jerry Jones, the NFL's only permanent, part-time, dress-up general manager, a billionaire who treats one of the most important jobs in professional sports like a personal hobby. While the other 31 NFL franchises hold their general managers accountable, typically giving them a handful of years to build a winner or face unemployment, Jerry enjoys lifetime job security courtesy of the man who hired him—himself. No accountability, no consequences, and apparently no qualifications necessary beyond owning the team. Year after year, Cowboys fans are promised a championship feast, only to be served another heaping plate of disappointment. Thirty years of famine, and the one man responsible for feeding the Cowboys faithful refuses to leave the kitchen.

THE FOURTH HORSEMAN: DEATH
The final horseman rides into Dallas, bringing death and destruction to the playoff hopes of an entire generation of Cowboys fans. For three decades, Jerry Jones has transformed America's Team from a championship dynasty into a postseason afterthought. Once the most feared franchise in professional football, the Cowboys have become synonymous with playoff failure, disappointment, and shattered dreams. As the NFL's self-appointed, lifetime general manager, Jerry has presided over the slow death of the Cowboys' championship legacy, yet remains completely immune to accountability. Every season begins with renewed hope, endless hype, and promises of Super Bowl glory, only to end with another funeral for the Cowboys faithful. The players change. The coaches change. The excuses change. But the one constant in this 30-year graveyard of failed expectations is Jerry Jones. The Dallas Cowboys aren't suffering from a championship curse. They're suffering from a general manager who cannot be fired. And until that changes, the only thing Jerry will continue to bury is the hopes and dreams of Cowboys fans.


THE COWBOYS APOCALYPSE
Four horsemen. Four decades of promises and disappointments. One man holding the reins.

1. Conquest: He conquered the fans' wallets.
2. War: He declared war on common sense and his own team's competitive advantage.
3. Famine: He starved a generation of fans of championship success.
4. Death: He buried the Cowboys' postseason credibility.

And through it all, Jerry Jones remains the owner, president, and general manager.

The apocalypse isn't coming to Dallas. It's been here for 30 years. And Jerry Jones is riding all four horses.

Bravo, old fellow!
You rarely disappoint.