We must keep the pressure on this front office, some of the Cowboys content creators have people in the media on their shows so we have to keep on speaking the truth and never get tired.
Good luck. I say that with complete sincerity.
Who and what Jerry Jones is and represents for the Dallas Cowboys' football prosperity, made possible by his general manager guidance, has been transparently obvious to all media, both local and national, encompassing sports reporting and sports talk, for decades.
Gone are the days of the Randy Galloways and Tim MacMahons of sports media placing Jones under the harsh spotlight of his own GM efforts. Nowadays? No one wishes to
continually piss him off and miss out on his soundbites, which are 24-carat gold for content makers.
Sure. A radio host may publicly tread upon Jones' GM competency here. A radio talk show caller might spark conversation there. Attention never lasts and fluff replaces the microscope soon after. Jones can call in drunk defending his GM record one day. It is barely talked about a day or two later.
The Cowherds of sports talk media do the same. One segment might be devoted on Jones the GM for five, seven minutes, tops. Another one might return the same time the following year.
Jones is even buddy-buddy with a few. sports talking heads. Stephen A. Smith might holler about 'Jerry's record' on day. That would be it. He cannot apply real heat. Otherwise, he will be put on Jones' personal helicopter no-fly list. Being a world-known celebrity has its perks.
And Jones could not care less about everyone, including Smith, talking about the team and especially the quarterback. Why? Because the focus is on his team. Jones devours attention, both good and bad, directed at his team. It keeps Dallas relevant. It keeps Dallas at the top of conversation. PT Barnum loves that type of attention and will always want more.
Putting his butt in a frying pan is the type of scrutiny that Jones detests with hot passion. Members can witness it at the beginning of a video I created recently by
clicking here. Just look at Jones literally seethe when MacMahon keeps peppering him with completely relevant questions about him not relinquishing GM control to someone else. The old saying that an egg could fry atop Jones' head would be totally apt.
That is the type of focused, determined, unwielding face-to-face reporting that your effort would need to spark in order to have any chance of moving Jones' needle. The rest of the video I mentioned has media types like Scott Pelley and Jan Crawford wanting to get Jones to reveal his life story and dreams.
Those interviews were done over a decade ago. They are slightly representative of what we get to see or read today. One solid fastball thrown at him about being GM and his inability to get over a three-decade old hump his way. WAY too many knuckleballs lobbed at the NFL's ultimate showman.
Like I said. Good luck.
