The problem is that we are the most hated franchise in all of professional sports and getting our arse kicked will bring in just as high ratings as us winning.
If the Jags are losing by 4 TDs, everybody in America turns the TV off and goes to bed and Sportscenter spends like 5 mins at the top of the show discussing it before moving on to Volleyball highlights.
If we are losing by 4 TDs, everybody in America is tuning in and hoping the score gets ran up on our arses................Sportscenter then spends the next 2 hours discussing why we suck so bad.
Its a win, win for Jerry...................if the team sucks or if the team wins................they are still the talk of the league and the networks.............stadium is going to be full, if not with Cowboy fans, then rival fans that buy the tickets from season holders. Those rival fans get thristy, they get hungry, and they got to park somewhere................money, money, money.................Jerry is loving this, why would he not?