The NFL players are hurting their pocketbooks.
CBA negotiations, when it comes to money, are very closely tied to ratings and revenue. Ratings bring premium rates for advertising, thus revenue for TV contracts and all that implies.
Last night's kickoff opener was down 12% from the ratings of a year ago. Ratings were already down last year.
I suggest the players get off their butt and stand for the anthem, and stop trying to be social justice warriors. That is, if they don't want to see their checks shrink next CBA.
People are developing a cold shoulder toward athletes. If they want that golden egg, they'd better stop punching the goose.
On a personal note, I can feel my interest waning. I NEVER thought I'd say that about the NFL. Stop preaching to me, and play football.
http://deadline.com/2017/09/patriots-chiefs-nfl-kickoff-game-ratings-down-nbc-1202163914/