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A few months ago, when the Arizona Cardinals were in a contract impasse with WR Larry Fitzgerald, I got a call from a source who wanted to discuss trade packages Dallas might assemble for him. This source has worked in the business a long time and has a very good idea of player value.
We discussed a 1st round pick and a quality player off the Dallas roster as a starting point. When I mentioned that this might remind lots of Cowboys fans about the Joey Galloway deal and invite a backlash, the source was quick and firm with his retort: “Larry Fitzgerald isn’t Joey Galloway.”
The question recurs now that the Cowboys have seen their back WR roster thinned by injury, with Miles Austin and Isaiah Stanback on the mend and with Fitzgerald’s WR partner Anquan Boldin screaming for a new deal. The Dallas papers invite trade proposals on a regular basis, with one scribe suggesting Dallas offer a 1st rounder, Marcus Spears, and Miles Austin for Boldin and a 3rd.
Fair? Not according to the metrics in the brand spanking new copy of Scientific Football 2008. K.C. Joyner’s latest is easily his best, with more nuance than any of his previous books. (I highly recomment buying it at your bookstore on or his website, where you can get an instantaneous electronic download.)
One area of greater detail is wide receiver YPA stats. In the past, Joyner has compiled simple YPA numbers, looking at attempts and yards against opposing defenses. This year, he not only looks at a receiver’s production, but the quality of the corners he’s beating. Joyner takes his cornerback YPAs and breaks NFL CBs into three categories: Red corners have YPAs under 7; numbers like this put them in the top third of the league in any given year. Yellow corners are those with YPAs between 7-9. They are what you might call “league average” corners. Green corners are those with YPAs above 9. They’re the bottom third, the guys you need to fill out rosters and nickel or dime packages, but would replace if you could.
Joyner notes that Boldin and Fitzgerald have almost identical raw YPAs. In ‘07, they were identical, with both receivers posting very respectable 9.2s, which tied them for 17th, just behind Randy Moss and just ahead of Detroit’s Roy Williams.
Not all YPAs are created equal, however, as Joyner’s ratings-per-color-level show:
Player vs. Red CBs vs. Yellow CBs vs. Green CBs
Larry Fitzgerald
9.1 8.5 13.6
Anquan Boldin
4.9 7.1 15.6
These metrics tells a very different story. Fitzgerald, as we can see, beats everybody, red, yellow and green. His 9.1 versus red corners ranked 5th in that category, right behind some guy named Terrell Owens. Boldin’s 4.9? Not so good; that number tied him for 47th.
While their production numbers are almost identical, let’s not kid ourselves. Fitzgerald is the number one in Arizona’s attack. Boldin is number two. Teams assign their best corners to Fitzgerald — and he beats them anyway. Boldin is very effective at beating 2nd and 3rd tier corners, exactly as a number two should, but when Arizona has faced teams with two top quality corners, or when teams have assigned their top guy to Boldin, he’s struggled.
What can we take from this?
Me? I’ll wait for Miles Austin to complete his rehab. If he can beat yellow and green corners, and not cost the Cowboys high picks and big money, he’s the best value.
We discussed a 1st round pick and a quality player off the Dallas roster as a starting point. When I mentioned that this might remind lots of Cowboys fans about the Joey Galloway deal and invite a backlash, the source was quick and firm with his retort: “Larry Fitzgerald isn’t Joey Galloway.”
The question recurs now that the Cowboys have seen their back WR roster thinned by injury, with Miles Austin and Isaiah Stanback on the mend and with Fitzgerald’s WR partner Anquan Boldin screaming for a new deal. The Dallas papers invite trade proposals on a regular basis, with one scribe suggesting Dallas offer a 1st rounder, Marcus Spears, and Miles Austin for Boldin and a 3rd.
Fair? Not according to the metrics in the brand spanking new copy of Scientific Football 2008. K.C. Joyner’s latest is easily his best, with more nuance than any of his previous books. (I highly recomment buying it at your bookstore on or his website, where you can get an instantaneous electronic download.)
One area of greater detail is wide receiver YPA stats. In the past, Joyner has compiled simple YPA numbers, looking at attempts and yards against opposing defenses. This year, he not only looks at a receiver’s production, but the quality of the corners he’s beating. Joyner takes his cornerback YPAs and breaks NFL CBs into three categories: Red corners have YPAs under 7; numbers like this put them in the top third of the league in any given year. Yellow corners are those with YPAs between 7-9. They are what you might call “league average” corners. Green corners are those with YPAs above 9. They’re the bottom third, the guys you need to fill out rosters and nickel or dime packages, but would replace if you could.
Joyner notes that Boldin and Fitzgerald have almost identical raw YPAs. In ‘07, they were identical, with both receivers posting very respectable 9.2s, which tied them for 17th, just behind Randy Moss and just ahead of Detroit’s Roy Williams.
Not all YPAs are created equal, however, as Joyner’s ratings-per-color-level show:
Player vs. Red CBs vs. Yellow CBs vs. Green CBs
Larry Fitzgerald
9.1 8.5 13.6
Anquan Boldin
4.9 7.1 15.6
These metrics tells a very different story. Fitzgerald, as we can see, beats everybody, red, yellow and green. His 9.1 versus red corners ranked 5th in that category, right behind some guy named Terrell Owens. Boldin’s 4.9? Not so good; that number tied him for 47th.
While their production numbers are almost identical, let’s not kid ourselves. Fitzgerald is the number one in Arizona’s attack. Boldin is number two. Teams assign their best corners to Fitzgerald — and he beats them anyway. Boldin is very effective at beating 2nd and 3rd tier corners, exactly as a number two should, but when Arizona has faced teams with two top quality corners, or when teams have assigned their top guy to Boldin, he’s struggled.
What can we take from this?
- For all the abuse he’s taken in the press, Arizona GM Rod Graves absolutely made the right decision. He paid Fitzgerald number one money and is paying Boldin top dollar for a number two, as he should.
- My guy was on the money this Spring. Larry Fitzgerald isn’t Joey Galloway. He’s much better. (Galloway, if you’re wondering, finished 3rd overall in ‘07 raw YPAs, with a 10.9, but was a lousy 53rd versus red corners, with a 4.6 average. This tells me Tampa Bay faced some poor secondaries in ‘07.)
- These numbers should temper the outrageous packages we hear from the gallery for Boldin and Detroit’s Roy Williams. The Cowboys have a legitimate number one in Owens. The thinking pre-draft was to obtain a young receiver who could complement him and eventually replace him. Both Boldin and Williams can certainly complement T.O. but neither shows the top end performance to take his place. Williams’ YPA versus red corners was a poor 4.3, which ranked 58th overall. It’s not that much better than Patrick Crayton’s number.
- That doesn’t mean that Boldin and Williams don’t have value. But Jerry Jones’ unwillingness to pay a number one price for a number two shows that he has good data at his disposal. If Dallas felt a real need to pursue Boldin, I’d offer Arizona a number one, but no more. Given the fact that Boldin is unhappy with getting $4 million a year, which seems like a fair salary to me given his game, I doubt that he would pout any less if the Cowboys got him and refused to re-work his deal. For that reason, I don’t think he’s worth the potential headache.
Me? I’ll wait for Miles Austin to complete his rehab. If he can beat yellow and green corners, and not cost the Cowboys high picks and big money, he’s the best value.
