The issue was not just Moore, at least 2 plays are called by the OC the QB has the "freedom" to change the play based on the pre snap read the QB sees, Kill, Kill usually is signal that it is a change to one of the other plays called in. We as fans have no idea what the play call was once Kill, Kill is used. There may have been a situation like when Romo would call whateverr play he wanted when Linehan was OC, or we have an issue where Moore was inept and called bad plays, or a combination of both, or the Qb is the problem.