It wasn't always like that.
When guys were wrestling 300 days a year there wasn't "choreograph" time.
The guys new how the finish was suppose to go, how much time they had and were then left to their own devices to how they got there. Consequently matches tended to be longer, and with more rest holds throughout. But they didn't have choreographed look to them that you see today. In that aspect they were more believable.
Matches lasted longer back then, so you could have more time to work the crowd. And the audience's attention span is shorter these days. In part because wrestlers hot-shotted their wrestling style to give the audience instant gratification, so the audience started to expect more and expect it more quickly in the match.
You also don't have squash matches anymore.
It used to be that if you had a feud between a heel and a face, they wouldn't face each other in the ring until the big card. If they faced off against each other, it was usually during an interview. In the meantime, the face would wrestled against a jobber and get his moveset in and the heel would wrestle against a jobber and get his moveset in. This allowed the audience to see what both wrestlers were capable of in the ring and familiarize them with their moveset (set up moves, big moves, and then the finisher).
So when the face vs. heel occurred in the big card, the match was longer and the audience could tell when one wrestler hit a certain signature move, that they were closer to victory. And they could have longer matches and work the crowd.
Now it is completely different. The face and the heel wrestle a bunch of matches against each other and there are no squash matches against jobbers. Each wrestler wants to get their spots in and by the time they have the blow-off in the PPV, the fans have already seen these two wrestle a handful of times. Then the PPV matches are shorter and it's all about getting their offense in instead of working the audience. And because this has been going on for so long, most wrestlers have no real experience of calling a match in the ring and working the crowd. They let the crowd work them.
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