An owner is concerned with his teams relevance. JJ has made The Dallas Cowboys the most recognizable and relevant sporting team in the world.
If I’m being brutally honest, over the last two decades we’ve had more in common with the Lions or the Browns, sure we’ve had a few more 17 game seasons then they have but we have been a .500 team. (Stat geeks I am over simplifying for effect, bear with me) And yet, every season, year in and year out we are discussed in national media right next to the Patriots, the Packers, the Seahawks, etc.
Having that kind of presence in the football world without the winning team to back it up is... insane. But that’s where JJ is at his best.
You may not like his football decisions, but you have to give credit where credit is due.
GREAT Owner, BAD GM