Demand better? Controlling the games through officiating *IS* their intention. It is the league front office doing it and exactly WHY I no longer follow the NBA even though I love the sport of basketball.
I quit watching the NBA as well.
I was a huge bulls fan, even before they started winning Championships.
However as big of a fan of the them as I was...the NBA officiating to let MJ get away with stuff was so blatant during games while at the same time they would ding Rodman for just looking at a guy. Sure Rodman did a good deal of stuff to deserve foul calls but there was lots of times when he would really just look at a guy and they would call a foul while jordan was fouling or traveling and not getting called. It was so blatant they let MJ get away with so many things because he was the poster boy and the marketing tool for the NBA at the time.
Got so tired of it that I quit watching the NBA all together and that was when they were winning championships...I think they won another one after I quit watching.
Plus you had the one referee years later to cheating and said that the NBA would encourage Refs to help influence games.