wileedog
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It's not absurd at all. Winning organizations win. Losing organizations lose. It's tautological
Its a slogan. This isn't the good ol days with team continuity and such, there will be significant roster turnover by the time camp opens next year. It will be a largely different team than the one that takes the final snap in December.
And the point you are missing is they have ALREADY LOST. As I said, the moral victory meter between 4-12 and 6-10 is beyond marginal. The benefit of a higher draft pick and easier schedule next year far outweighs whatever small moral comfort the team takes in being slightly less of losers this year.