Honestly I don't care and I find it strange how "downplaying" would even matter. I just do not see him in commercials very often. Just like I did not see Romo very often until after he retired.
But Dak could in every commercial and/or advertisement and I couldn't care less. He could sign for $50 million this year, eating up the rest of the cap and I couldn't care less. The Cowboys could rescind the tag while he signs with another team getting absolutely nothing for him and I couldn't care less.
The Cowboys are still going to play games and I will root for whoever is on the team. But make no mistake, football is still just a game and if the Cowboys win the Super Bowl or they go 0-16, it absolutely has no effect on the rest of my life other than than the games themselves.
So sorry for trying to give my perspective on Dak's endorsements. Obviously some experiences differ, and while I am perfectly fine with that, I have not seen the same.
Again, that may just be me.