Dez is average? I was half joking/exaggerating but that's ridiculous my man.
And yeah, it's obviously not as simple as basketball when it comes to getting your best player the ball. But the Cowboys make no effort to try to get him involved as much as possible. The coaching staff is perfectly content with using him as a decoy and taking a couple shots downfield whenever the few times he has single coverage on him.
But I guess since you think Dez is average than this argument is pointless because in your mind we probably shouldn't try to get such an average player more touches.
Dez is above average in some ways...he's a great leaper...superior physical force at collecting the ball. Crazy strong for a receiver. Good size. He can be tough to quickly tackle after the catch.
But he's quite average in straight-line speed. He's not going to lose many cornerbacks coming out of his cuts. He's way below average in running consistent, precise routes. He's below average in terms of keeping himself in the game (including recurring hydration problems) and keeping his head in the game. He's below average off the field.
Dez had a few truly great years with Romo when Romo could precisely put the ball where Dez's strengths were optimized.
In his last 10 games he's caught 32 balls for 409 yards. He's been targeted 77 times in that span. Of course as we know, Romo was missing for much of these 10 games and we've had some mediocre guys...or new guys...playing quarterback.
But that's 5.3 yards per attempt...with only a 41% completion rate. Both of these constitute the worst numbers of any Cowboy receiver over that span of time.
An elite receiver can help raise the game of a weak or new quarterback. Has Dez done that?